The " 10 80 10 " rule as it applies to crowd management means

reasons that in an emergency or crisis 10% of us are leaders; we have a plan, take action, and do the right thing. We seek direction and wait for someone to take the lead and tell us what to do. Finally, there are the “Doomed”; 10% of us that behave in counter-productive ways.

Explanation:

answer; societal marketing;