A company that succeeds in differentiating its product offering from those of its rivals can usually Group of answer choices increase unit sales (because of the attraction of its differentiating product attributes). gain buyer loyalty to its brand (because some customers will have a strong preference for the company's differentiating features). charge a price premium for its product (because buyers see its differentiating features as worth something extra). avoid having to compete on the basis of simply a low price. All of these choices are correct.

M. cotteleer electronics supplies microcomputer circuitry to a company that incorporates microprocessors into refrigerators and other home appliances. one of the components has an annual demand of 235 units, and this is constant throughout the year. carrying cost is estimated to be $1.25 per unit per year, and the ordering (setup) cost is $21 per order. a) to minimize cost, how many units should be ordered each time an order is placed? b) how many orders per year are needed with the optimal policy? c) what is the average inventory if costs are minimized? d) suppose that the ordering cost is not $21, and cotteleer has been ordering 125 units each time an order is placed. for this order policy (of q = 125) to be optimal, determine what the ordering cost would have to be.