emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user. emphasizes the relations among groups and shows that individuals in some groups act as leaders in accepting a new idea. is any distraction that reduces the effectiveness of the communication process. is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message. puts more emphasis on technology and less on relationships.

As a group is leaving, you ask them if they had a good experience at the restaurant. they mention that they had poor service and their food was cold. a.apologize and ask them to give the restaurant another chance in the future. you tell them that guests usually have a great experience here. b.apologize then ask for the server’s name and immediately notify the manager after they leave. c.apologize for the bad experience and ask them to wait as you call the manager to talk to them. d.apologize for the bad experience and encourage them to complete the customer service survey. this feedback will ensure other guests do not have the same experience.

Which is one solution to levy the complexity of the global matrix strategy with added customer-focused dimensions?

Zachary company produces commercial gardening equipment. since production is highly automated, the company allocates its overhead costs to product lines using activity-based costing. the costs and cost drivers associated with the four overhead activity cost pools follow: activities unit level batch level product level facility level cost $ 64,800 $ 27,730 $ 15,000 $ 154,000 cost driver 2,400 labor hrs. 47 setups percentage of use 11,000 units production of 780 sets of cutting shears, one of the company’s 20 products, took 240 labor hours and 7 setups and consumed 15 percent of the product-sustaining activities. required: (a) had the company used labor hours as a company wide allocation base, how much overhead would it have allocated to the cutting shears? (b) how much overhead is allocated to the cutting shears using activity-based costing? (c) compute the overhead cost per unit for cutting shears first using activity-based costing and then using direct labor hours for allocation if 780 units are produced. if direct product costs are $150 and the product is priced at 30 percent above cost for what price would the product sell under each allocation system? (d) assuming that activity-based costing provides a more accurate estimate of cost, indicate whether the cutting shears would be over- or underpriced if direct labor hours are used as an allocation base. explain how over-or undercosting can affect vaulker's profitability. (e) comment on the validity of using the allocated facility-level cost in the pricing decision. should other costs be considered in a cost- plus pricing decision? if so, which ones? what costs would you include if you were trying to decide whether to accept a special order?