Imagine Bowflex aired a commercial for their indoor exercise bike. In the commercial, the screen was split in two. On one side was a person exercising on a Bowflex exercise bike, and on the other side, there was a person exercising with a Peloton exercise bike. Below each person, there was a running total of the amount of calories burned. At the end of the commercial, the total calories burned on the Bowflex side was higher than that for the Peloton side. This is an example of which type of ad