Lauren could tell something was not right. She has always thought that sales representatives were always pleasant to the customers. The sales rep who sold a well-known line of tools to the hardware store where she worked was anything but pleasant to her manager. The rep was insisting that his tools should be more prominently displayed and a better assortment would mean more sales. The manager had other plans and told him so. To say the conversation was unpleasant would be an understatement. What Lauren was observing was an example of:

Advanced enterprises reports year-end information from 2018 as follows: sales (160,250 units) $968,000 cost of goods sold 641,000 gross margin 327,000 operating expenses 263,000 operating income $64,000 advanced is developing the 2019 budget. in 2019 the company would like to increase selling prices by 14.5%, and as a result expects a decrease in sales volume of 9%. all other operating expenses are expected to remain constant. assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost. should advanced increase the selling price in 2019?