Business, 25.03.2021 23:10 mewashere1234

Alternatively, Maru has considered ignoring her brother’s advice and targeting the Elite Ballplayers segment by attempting to increase the launch party’s response rate. Instead of offering customers a discount from Year 2 onward, MBC could offer each launch party attendee who commits to purchasing at least 20 batting cage hours a free professional-grade baseball bat with the Yakult Swallows logo. This would cost MBC an additional ¥10,000 for each new Elite Ballplayer customer, but Maru believes it would increase the launch party invitation response rate to 29%. Should she offer this promotion? Explain your reasoning.

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Alternatively, Maru has considered ignoring her brother’s advice and targeting the Elite Ballplayers...

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