CC's Marketing manager wants to carry out market research. Identify and explain two factors which could influence the accuracy of the market research data.

Have an objective/aim, have an understanding of gathering data

Explanation:

Marketing research is the careful and systematic gathering of information that would help influence the sales of a product or service you intend to sell. An effective and we'll carried out market survey or research would be a great guide on how to present a product to the public or the target market. There are two factors CC's marketing manager has to consider while carrying out the market research. They are;

Objectives/Aim; the marketing manager must have a guide on what he needs to research on while doing the market survey, he has to consider which target market he should look at, the kind of environment, he needs to have a well stated guide that he can work with to give him the desired results which would be effective for him.

How to gather data; the marketing manager would have to have an understanding of gathering data. Data is vital when carrying out market research, it gives you a guide in the number of people you should be considering or the number of things to note or percentages of factors you're considering and how you should plot yours.

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