subject
Business, 25.03.2021 18:00 makayladishon

You are the director of international operations for North and South America for Lenovo. In 2015 you developed a five-year marketing plan to aggressively market personal computers in Canada, Mexico and Brazil. A key element of your plan called for meeting the competitive prices of HP and local manufacturers every step of the way. In addition, you planned to spend heavily on marketing. Your yearly budget for marketing in the major target markets was set as follows: Canada C$ 2,000,000 Mexico Pesos 5,000,000 Brazil Reals 1,000,000 Your 2015 price set in U. S.$ for your top selling laptop was $2,000 in each market. Market prices have declined 20% on a U. S$ basis over the years. 1.What do your marketing budgets look like in 2015 and today in US$? 2. What do the computer prices look like in local currencies in 2015 and today? 3. What actions would you plan to take in each market to fulfill your goals while addressing current conditions? (Hint: look at the marketing expenditures and the prices together).

ansver
Answers: 2

Another question on Business

question
Business, 21.06.2019 17:30
If you want to compare two different investments, what should you calculate
Answers: 2
question
Business, 21.06.2019 21:00
Suppose that kenji, an economist from an am talk radio program, and lucia, an economist from a school of industrial relations, are arguing over health insurance. the following dialogue shows an excerpt from their debate: lucia: a popular topic for debate among politicians as well as economists is the idea of providing government assistance for health benefits. kenji: i think it is oppressive for the government to tax people who take care of themselves in order to pay for health insurance for those who are obese. lucia: i disagree. i think government funding of health insurance is useful to ensure basic fairness. the disagreement between these economists is most likely due to . despite their differences, with which proposition are two economists chosen at random most likely to agree? lawyers make up an excessive percentage of elected officials. minimum wage laws do more to harm low-skilled workers than them. tariffs and import quotas generally reduce economic welfare.
Answers: 3
question
Business, 21.06.2019 21:20
Kahn company's static budget was based on sales volume of 12,000 units. its flexible budget was based on sales volume of 14,000 units. based on this information multiple choice the sales volume variance is expected to be unfavorable. the materials cost volume variance is expected to be favorable. the labor cost volume variance is expected to be unfavorable. none of the answers is correct.
Answers: 3
question
Business, 22.06.2019 05:50
Match the steps for conducting an informational interview with the tasks in each step.
Answers: 1
You know the right answer?
You are the director of international operations for North and South America for Lenovo. In 2015 you...
Questions
question
Mathematics, 13.09.2021 18:30
question
Mathematics, 13.09.2021 18:30
question
Mathematics, 13.09.2021 18:30
question
Mathematics, 13.09.2021 18:30
question
Law, 13.09.2021 18:30
question
Mathematics, 13.09.2021 18:30
question
Social Studies, 13.09.2021 18:30
Questions on the website: 13722367