William Golden designed one of the most successful trademarks of the twentieth century for . Two circles and two arcs form a pictographic eye. When the pictographic eye first appeared, it was superimposed over a cloud-filled sky and projected an almost surreal sense of an eye in a sky. The effectiveness of the symbol demonstrated to the larger management community how a contemporary graphic mark could compete successfully with more traditional illustrative or alphabetic trademarks.

All of the following led to the collapse of the soviet economy except a. a lack of worker incentives. c. inadequate supply of consumer goods. b. a reliance on production quotas. d. the introduction of a market economy.

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You receive a memo from the vice president of procurement responding to your query. he writes: “it will be very important to maintain product continuity. we have a large base of devoted customers. we want to make sure that the quality and key characteristics of island knight stay the same through this transition. talk to frank, our consulting professional perfumer, for more information about the cologne. seasonal variations in costs are the single most significant factor in our deciding to go with another supplier, so finding a way to limit that should be the top priority. the overall marginal costs and shipping costs are probably somewhat less significant. you may want to talk to cindy, the product manager for island knight, regarding pricing information about the product.” what is the best action to take next?