1. Someone who buys a product for personal use 2. Something you have to have 3. Something you desire but don’t need 4. The system of values, traditions, and preferences handed down through generations 5. The first social group a person belongs to 6. A social circle that you belong to 7. A social circle you want to belong to 8. A role model 9. A person’s activities, interests, and opinions 10. A personal picture of the world 11. Something you anticipate to happen based on past experience 12. A good or bad feeling about something that forms over time 13. Person whose job is to purchase the goods and ser-vices a business needs 14. Environmental factor that affects business buying behavior 15. Organizational factor that affects business buying behavior Column B a. Perception b. Family c. Attitude d. Reference group e. Need f. Lifestyle g. Economy h. Final consumer i. Expectation j. Culture k. Business structure l. Opinion leader m. Want n. Professional buyer o. Membership group

answer; ///liability;

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.