Business, 19.03.2021 03:10 jackievelasquez7881
The Mexico Tourist Board has hired your PR agency to boost bookings to Mexican resorts for college spring breaks. A big part of your challenge is to assure parents who often pay the travel bill that Mexico is a safe destination. The bottom-line objective for the tourist board is to increase bookings. The board also wants to dispel the misimpression that drug-gang violence occurs in resort towns. How will you evaluate the success of your campaign
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