Business, 18.03.2021 02:00 josecano2

3) Na área de Marketing, diversas formas de atrair e manter vínculos com os consumidores tem sido implementadas com êxito, principalmente na área
digital. Todas elas, de alguma forma, agregam valor às marcas. São elas:
Branded content content marketing e branded journalism
Sobre as três estratégias citadas, assinale a alternativa correta.
Alternativas:
O Branded journalism possui uma linguagem mais direta e objetiva pois
a)
busca a venda antes de outras coisas.
b)
O content marketing tem por objetivo fortalecer a imagem da marca com
base em conteúdos de ações ou campanhas específicas.
o branded content utiliza diversas experiências
c) possíveis para o consumidor, incluindo humor, estética Alternativa assinalada
e utilidade,
O content marketing deve ser feito com qualidade, por isso, não deve ser
d)
publicado com grande frequência,
o branded content prioriza conteúdos com qualidade, mas também a
e) quantidade, pois quanto mais conteúdo, mais presença para o
consumidor.

Answers: 3

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