The resource based view (RBV) of the firm combines which two perspectives: Group of answer choices The primary and support activities of the firm. The interrelationships among the primary activities of the firm and corporate management. The internal analysis of the firm as well as the external analysis of the industry and competitive environment. The industry and the competitive environment.

The internal analysis of the firm as well as the external analysis of the industry and competitive environment.

Explanation:

Environmental scanning is a management strategy that focuses on systematically acquiring informations about occasions, trends, events or patterns through surveys and analysis of these information in an organisation's external and internal environment. The informations acquired through environmental scanning is then used by the executive management in strategically planning the organisation's future and exploitation of available opportunities for the success of the organization.

Generally, the internal environmental scanning offers an organization strength and weakness while the external environmental scanning provides information about opportunities and threats while the external environmental scanning gives an overview of the opportunities in the market as well as potential threats to an organization.

A resource based view can be defined as a strategic model or framework used by a business firm to determine the various resources that to be exploited in order to achieve competitive advantage.

Hence, the resource based view (RBV) of the firm combines the internal analysis of the firm as well as the external analysis of the industry and competitive environment.

unique selling propisition

answer; sensory adaptation;