PLZ HELP. Classify the customer buying motive as rational or emotional. Mark buys a particular brand of frozen food because it is economical for him.
O rational
O emotional

rational

Explanation:

Trade can be defined as a process which typically involves the buying and selling of goods and services between a producer and the customers (consumers) at a specific period of time.

Buying motive refers to the considerations, urge, emotions or influences that creates the impulse in consumers (customers) to buy a particular good, so as to satisfy their desire or needs.

This ultimately implies that, behind every purchase made by a consumer, there's a consideration, urge or feeling to satisfy that desire or needs l, this is generally referred to as buying motive.

In Economics, buying motives are classified into five (5) main categories and these include;

I. Acquired and Inherent buying motives.

II. Conscious and Dormant buying motives.

III. Physical, Psychological and Sociological buying motives.

IV. Primary and Selective buying motives.

V. Rational and Emotional buying motives.

A rational buying motive is typically based on the consumer's logical and economical consideration of a product in terms of price, durability, need, quality, etc. Thus, it involves a careful consideration of a product rather than feelings as in emotional buying motive.

In this scenario, Mark buys a particular brand of frozen food because it is economical for him. Thus, the buying motive would be classified as rational.

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