As a part of the new strategy, one of the steps that managers at Theo Chocolate decided to take was to: a. wrap chocolate bars in easily readable packaging. b. produce exotic chocolate flavors to lure consumers. c. inform the public of the company's organic standards. d. increase the price of their exotic candy bars. Theo Chocolate's companywide decision to pursue mainstream customers and high volume sales is consistent with its . a. acquisition strategy b. stability strategy c. retrenchment strategy d. growth strategy To make the brand more popular among consumers, Theo Chocolate decided to: a. focus only on exotic and unusual flavors of chocolates. b. offer a more accessible and mainstream product line to consumers. c. create exclusive chocolate bars for its premium customers. d. sell its products only at select boutiques to enhance their desirability.
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