Marketers of snack foods decide to create humorous videos about their products to post on a video-sharing website so consumers can easily share
the messages with their friends. What is the main advantage of this
promotional method?

A. Marketers have more control over this kind of message than they
would with advertisements.
B. This puts the message under control of the media, so the
message is more trusted.
C. Consumers will pay more attention to media shared by friends
than to ads on television.
D. This is the only method that can deliver messages that include
visuals, sound, and motion.