The nature of B2B markets requires . Multiple Choice impersonal communication at regular intervals through mediums such as direct mail investment of more resources primarily on service sectors organizations to invest more on consumers than suppliers to maintain their business a more personal relationship between the buyer and seller than in B2C markets companies to focus primarily on selling products that end up as components for finished goods

a more personal relationship between the buyer and seller than in B2C markets.

Explanation:

B2B markets stand for business to business markets where products are advertised between businesses.

On the other hand B2C is where businesses advertise to customers.

B2B tends to be more complex because they are higher value transactions involved. Buyers want to be very sure of benefits they can gain before making a purchase.

As such it involves a more personal relationship between the buyer and seller than in B2C markets.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

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