Business, 01.03.2021 02:30 Cadenc4276

Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The population totals 2,800,000 households, 57% of which live in the North. Across both regions, he
expects total awareness levels to reach 44%, ACV% distribution to be 57%, and trial rates are
projected to be 18%. Across both regiohs, repeat rates are likely to be 30%.
What is the total trial volume in bottles sold in both regions using the different awareness and trial
rates (awareness of 80% in the North and 30% in South, trial rates of 30% in the North and 5% in the
South) and trial purchases of 2 bottles in the north and 1 bottle in the south?
VIORIA
0 bottles
CALCULATED
PS3
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ntrialy = 436,
newaware =(
striers = 54,3
triers = 126,4

Answers: 3

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Pedro is launching his new Vintage Port in both the North and South regions of Slovenia. The popula...

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