1. Garrett decided to stand in front of his barbecue restaurant wearing a sandwich sign. Which term BEST describes this activity? Group of answer choices

a. advertising
b. personal selling
c. sales promotion
d. public relations

2. Martina manufactures noise-canceling headphones for a market that values quality. Each pair is made from high-quality components. In addition, each time a customer buys a set, she donates 25 percent of the proceeds to an organization that supports hearing disability research worldwide. How is she MOST likely segmenting her target market?
Group of answer choices

a. by psychographics
b. by geographics
c. by demographics
d. by behavior

3. Darren and Ike run a custom bicycle shop. This week, they launched a series of free bicycle repair clinics to raise awareness about their business. Which term BEST describes their activity?
Group of answer choices

a. network marketing
b. public relations
c. direct advertising
d. promotions

4. Which describes a target market that’s based on customer demographics?
Group of answer choices

a. people between the ages of 19–29
b. people who live in coastal regions
c. people who love sports
d. people with long car commutes

5. When Marco decided to start a vegan noodle shop, he spent months researching noodle recipes and studying the ways in which his urban clientele liked to shop and eat. Which aspect of the marketing mix did Marco focus on?
Group of answer choices

a. product
b. packaging
c. price
d. people

6. When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create?
Group of answer choices

a. a B2B business
b. a unique selling proposition
c. a geographic segment
d. a marketing network

7. What term describes how a business is perceived by the public?
Group of answer choices

a. advertising
b. target market
c. segmentation
d. brand

8. To be effective, marketing must be to a market.
Group of answer choices

a. researched, consumer
b. targeted, specific
c. segmented, public
d. personified, local

9. Garrison works at the grocery store, where he manages the racks of products that lead up to the checkout stands. From candy bars to breath mints and celebrity magazines, how have these products MOST likely been organized?
Group of answer choices

a. by psychographics
b. by geographics
c. by demographics
d. by behavior

10. Janis owns a hair salon. This week, she made a flyer that offered new customers a 10 percent discount and posted it prominently on the salon’s front door. What aspect of marketing BEST describes the discount Janis is offering?
Group of answer choices

a. a promotion
b. an advertisement
c. a public relations message
d. a referral program