1) Uma das etapas mais importantes do estabelecimento de uma estratégia de marketing
para um produto ou serviço é a segmentação do
consumidor. Este processo consiste em analisar
o perfil de seus consumidores, em busca de
"denominadores comuns" que permitam agrupar
características, preferências e hábitos que
melhor descrevam os potenciais clientes do
produto ou serviço. A partir desta análise, as
empresas poderão direcionar de forma mais
assertiva seus recursos financeiros e de tempo
para construção de uma estratégia de marketing
que tenha um forte apelo para estes
consumidores em específico.
De acordo com as informações apresentadas na
tabela a seguir, faça a associação dos principais
critérios de segmentação dos consumidores
contidos na coluna A com as variáveis analisadas
em cada um deles, contidas na coluna B.
Coluna A
Coluna B
1. Demográfico
A. Idade, sexo, renda,
nivel de formação
religião, geração, etnia,
ocupação etc.
ográfico
B. Indices de fidelidade
e recompra
quência de uso
c. Status dos usuarios​

Precision dyes is analyzing two machines to determine which one it should purchase. the company requires a rate of return of 15 percent and uses straight-line depreciation to a zero book value over the life of its equipment. ignore bonus depreciation. machine a has a cost of $462,000, annual aftertax cash outflows of $46,200, and a four-year life. machine b costs $898,000, has annual aftertax cash outflows of $16,500, and has a seven-year life. whichever machine is purchased will be replaced at the end of its useful life. which machine should the company purchase and how much less is that machine's eac as compared to the other machine's

Jamie lee is reviewing her finances one month later. she has provided the actual amounts paid below. use the cash budget table below to her identify the variances in her budget. each answer must have a value for the assignment to be complete. enter "0" for any unused categories. actual amounts income: monthly expenses: gross monthly salary $2,315 rent obligation $260 net monthly salary $1,740 utilities/electricity $130 savings allocation: utilities/water $10 regular savings $130 utilities/cable tv $155 rainy-day savings $20 food $160 entertainment: gas/maintenance $205 cake decorating class $90 credit card payment $25 movies with friends $50 car insurance $75 clothing $145 budgeted amounts assets: monthly expenses: checking account $1,850 rent obligation $225 emergency fund savings account $4,300 utilities/electricity $75 car $5,200 utilities/water $35 computer & ipad $1,100 utilities/cable tv $120 liabilities: food $115 student loan $6,600 gas/maintenance $95 credit card balance $1,000 credit card payment $45 income: car insurance $45 gross monthly salary $2,155 clothing $45 net monthly salary $1,580 entertainment: savings allocation: cake decorating class $90 regular savings $130 movies with friends $50 rainy day savings $20

Select all that apply. select the ways that labor unions can increase wages. collective bargaining reducing the labor supply increasing the demand for labor creating monopolies