You explain that because business demand is more inelastic, demand for business goods is not strongly correlated with price. Therefore, business suppliers are often able to increase price without negatively affecting demand. Therefore, it is critically important that we address price during the contract negotiation. The owners are still not convinced. You decide to add to your argument by discussing the differences in supplier choice. Which of the following arguments would strengthen your case? 1. Less supplier choice: Business buyers tend to have far fewer choices in suppliers than the ultimate consumers do.
2. More supplier choice: Business buyers tend to have more choice in suppliers than the ultimate consumers do.