Choose the statement that is most correct: Group of answer choices Markets evolve toward greater homogeneity over time. Market segmentation is the search for relatively heterogeneous clusters in a homogeneous market. Most modern marketers reject the idea of segmentation and instead rely on targeting and positioning. A segment is a heterogeneous group of customers, existing and potential, with different needs, values, and responsiveness to marketing variable. Market segmentation is the search for relatively homogeneous clusters in a heterogeneous market.