Objective 1.4: Identify five major benefits of business com- munication technology and three major innovations that
are reshaping the practice of communication.
15. Which of these is not one of the benefits of business com-
munication technology listed in the chapter?
a. Making communication more effective
b. Giving introverted employees the same opportunity to
contribute as their more extroverted colleagues
c. Making communication more efficient
d. Improving research tools to help communicators dis-
cover, process, and apply information