. A tomato farmer has used direct distribution to sell to local consumers through an area farmers' market. Last year, she sold 400 bushels of tomatoes at $2.49 a pound. (There are 53 pounds in a bushel of tomatoes.) This year she is considering using an indirect channel by selling to two area supermarkets. She estimates that she can sell 650 bushels at $1.63 a pound. What will be the difference in revenue if she makes the change? What other factors should the farmer consider before changing to indirect distribution?