1. Conduct a PESTEL analysis of the soft drink industry. Following your analysis, list and explain the top three factors causing change (positive or negative) using the PESTEL framework. Note if the force is Strong, Moderate, or Weak Factor 1: Factor 2: Factor 3: 2. Conduct a five forces analysis placing other soft drink producers as the rivals. Identify the players, the factors that drive the strength of each force and note the strength of each force; Strong, Moderate, or Weak. Rivalry: Threat of Entry: Suppliers: Buyers: Substitutes: 3. What conclusions can you draw from your PESTEL and Five Forces analysis about the attractiveness of the soft drink industry
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1. Conduct a PESTEL analysis of the soft drink industry. Following your analysis, list and explain t...
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