1. ensures costs are covered and a profit is made but also affects customer's motivation to buy. A. Place strategy

B. Price Strategy

C. Product Strategy

2. tells customers about products and benefits, also used to enhance a company's image.

A. Price Strategy

B. Promotion Strategy

C. Product Strategy

Adrawback of short-term contracting as an alternative to making a component in-house is thata. it is the most-integrated alternative to performing an activity so the principal company has no control over the agent. b. the supplying firm has no incentive to make any transaction-specific investments to increase performance or quality. c. it fails to allow a long planning period that individual market transactions provide. d. the buying firm cannot demand lower prices due to the lack of a competitive bidding process.