If an applicant is experienced, has a solid work history, and is staying within her field, the most effective format for her resume would likely be

answer; specific performance;

the u.s. census bureau produces data on the population and economy nationwide. it can you to analyze the kind of people living in your neighborhood. it does not show you the market of people willing to buy your product or an existing market for your product. that will require more market research. the census bureau only gives you an insight to the demographics in your area.