Business, 29.01.2021 16:10 lexidecker243
Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240. This is example of:
a. an information search
b. cognitive dissonance
c. a need state
d. an alternative evaluation
Answers: 1
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