Cisco is faced with the challenge of selling to IT executives who likely differ in terms of the factors that they weigh most heavily when determining an appropriate supplier of a given information technology product. Most likely, an IT executive that Cisco is seeking to win over is not the only member of the buying center that is tasked with managing the purchase decision process. An IT executive considering the adoption of a new information technology that Cisco is trying to sell to the executive's company, can be viewed as most likely serving in which role(s) within the buying center

Your company is starting a new r& d initiative: a development of a new drug that dramatically reduces the addiction to smoking. the expert team estimates the probability of developing the drug succesfully at 60% and a chance of losing the investment of 40%. if the project is successful, your company would earn profits (after deducting the investment) of 9,000 (thousand usd). if the development is unsuccessful, the whole investment will be lost -1,000 (thousand usd). your company's risk preference is given by the expected utility function: u(x) v1000 +x, where x is the monetary outcome of a project. calculate the expected profit of the project . calculate the expected utility of the project . find the certainty equivalent of this r& d initiative . find the risk premium of this r& d initiative e is the company risk-averse, risk-loving or risk-neutral? why do you think so?