QUESTION 10 of 10: Good market research can help you determine your break-even point, which is: a) When variable costs equal fixed costs b) When even one more problem will break you c) The point at the geometric center of your target customer base d) The number of units you need to sell, taking into account variable costs, in order to cover fixed costs.

d) The number of units you need to sell, taking into account variable costs, in order to cover fixed costs.

Explanation:

Breakeven analysis can be defined as a financial accounting method or technique used for determining the number of units a business firm must sell at a specific price so as to cover all of its costs. It is a concept that allow business owners or financial experts to determine and know what they need to sell either on a monthly or annual (yearly) basis, in order to be able to cover the costs of doing the business.

Basically, it helps us to determine the amount of revenue required for the smooth operation of a business, amount of money needed to cover both fixed and variable costs. Using the breakeven analysis, production costs can be categorized as;

1. Variable costs: these are costs that usually change with respect to changes in the level of production or output. Examples are direct labor, maintenance of equipment or machines, raw materials costs etc.

2. Fixed costs: these are the costs which are not directly related to the level of production or not affected by the quantity of output in an organization. Examples are rent, depreciation, administrative cost, research and development costs, marketing costs etc.

Hence, a good market research can help you determine your break-even point, which typically is the number of units you need to sell, taking into account variable costs, in order to cover fixed costs.

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