Consider the case studies. Choose one and describe the marketing study used. How does the study provide the needed information? Why do you feel the particular study or survey was chosen? Would you choose the same method? If so, why? If not, what study or survey would you utilize?

The company is experiencing an increase in competition, and at the same time they are building more production facilities in southeast asia. in this scenario, the top management team is most likely to multiple choice increase the cost of their products. restructure to reflect a more bureaucratic, stable organization. pull decision-making responsibility from low-level management, taking it on themselves. give lower-level managers the authority to make decisions to benefit the firm. rid themselves of all buffering product.