When consumers study consumer behavior, they should come to make better decisions. Which of the following can be helpful in enlightening consumers? A) Consequences associated with poor budget allocation.
B) The role of emotions in consumer decision making.
C) Avenues for seeking redress for unsatisfactory purchases.
D) The effect of the environment on consumer behavior.
E) All of the above.

E) All of the above.

Explanation:

All the topics listed above can be helpful in enlightening consumers. They need to know what happens when they make poor budgeting decisions so that they can avoid it. They also need to understand the emotions involved in consumer making so that they can avoid making emotional decisions if need be.

They need to know that they can as well as where they can report purchases that were unsatisfactory and they need to understand that the environment can influence consumer behaviour so that they can make wiser decisions.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

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