Why is it important to conduct market research on your target audience before building your marketing plan? a)Newspapers and magazines will give you a discount on advertisements if you show them your research.

b)You need to consider who your potential customers are before deciding on marketing strategies.

c)Customers enjoy sharing their opinions, so market research will make your product sell more.

d)It doesn't matter which one you do first

Rate of return douglas keel, a financial analyst for orange industries, wishes to estimate the rate of return for two similar-risk investments, x and y. douglas's research indicates that the immediate past returns will serve as reasonable estimates of future returns. a year earlier, investment x had a market value of $27 comma 000; and investment y had a market value of $46 comma 000. during the year, investment x generated cash flow of $2 comma 025 and investment y generated cash flow of $ 6 comma 770. the current market values of investments x and y are $28 comma 582 and $46 comma 000, respectively. a. calculate the expected rate of return on investments x and y using the most recent year's data. b. assuming that the two investments are equally risky, which one should douglas recommend? why?