Describe the philosophy and practice of integrated marketing communications (IMC) and the five key features of IMC.

Profile the identified target market, Using relevant media channels,

Achieve communication synergy–this is speaking with a single voice, Influence target market’s behaviour, Build customer relationships

Explanation:

1. Profile the identified target market. IMC starts with profiling and understanding customer (‘outside-in’) needs, wants, opinions, interest, purchase behaviours and media habits to determine those communication methods that will best serve the customers’ information needs and motivate them to purchase the brand.

2.Using relevant media channels.

That is, carefully select those toolsthat are most appropriate for the communications objective at hand

and relevant to your brand’s target audience.

3 Achieve communication synergy–this is speaking with a single voice.

All brand elements must strive to present the same message and convey that message consistently across diverse message channels, or points of contact.

4.Influence target market’s behaviour.

Marketing communications must do more than just awareness but rather try to move people to action

5.Build customer relationships.

Successful relationships betweencustomers and brands lead to repeat purchasing and perhaps evenloyalty toward a brand. One way to build brand/customer relationships is the use of frequency, loyalty, or ambassador programs.

answer; (a) calling people who have not shown interest in the product and asking them to buy it;

answer; the nav calculated at the market close at 4: 00 pm new york time;