Business, 07.01.2021 18:30 noah12345678

Think Critically 1. Which stage of the product life cycle do you believe Willomette is in, based on the case
information? Why?
2. In which consumer product category do you believe consumers would classify Willomette's
products, based on the case information? Why?
3. Describe the elements of Willomette's marketing mix.
4. Describe the target market that you believe might be attracted to Willomette appliances.
5. Which of the major marketing activities would Willomette have to perform to sell its products
in international markets?
6. How does the marketing concept relate to the decision Willomette must make about entering
international markets?
7. Do you agree that products that are successful in the United States will also be successful in
other countries? Explain.
8. What would Willomette have to do if it wanted to increase the demand for its products in the
United States by selling industrial products?

Answers: 3

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Think Critically 1. Which stage of the product life cycle do you believe Willomette is in, based on...

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