An opportunity cost is the value of the best alternative given up
value of all alternatives given up
O value gained by your top choice
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value of the best alternative given up

Explanation:

Opportunity cost is the benefits forfeited for deciding against a certain option. Opportunity cost arises due to scarcity of resources forcing people to make decisions. When making decisions, one has to choose between different alternatives. Naturally, one would go for the best out of the available options.

The other alternatives not selected have their benefits too. The gain from the alternative ranked second is the opportunity cost.

being born in poverty would limit the people's chances, opportunities and benefits.

this happen because of several things, such as:

- poor people tend to gain less access to good education and nutrition. this mean that their chance to obtain high paying jobs would also be limited.

- poor people tend to socialize with other poor people while the rich tend to socialize with other rich people. this means that simply throguh their social circle, rich people would have more business opportunities compared to the poor people.

- rich people tend to have more capital in their disposal. this would benefit them in business since it is far easier for them to fund their business operation compared to poor people.

answerpurchase-occasion segmentation;