Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication about their products. Select a product that you are familiar with. For your selected product, develop ideas for at least three different buzz-buildingactivities. Outline the details as to exactly how these activities would be implemented. Next, rank order the activities as to which you feel would be the best and tell why youfeel that way. You might, for example, think about (1) a sp

Peppy knows a lot about marketing, but not much about the legal or financial aspects of starting a new business. he wants to consult with a lawyer and accountant, but his budget is tight with all of the expenses involved in getting peppy's pizzazzeria up and running. peppy should: trust his basic instincts and try to put it together without the advice of lawyers and accountants. delay talking with a lawyer and accountant until the business has established a positive cash flow for at least one year. immediately hire full-time lawyers and accountants for his staff. consult with a lawyer and accountant even though the budget is tight.