1. Why would a potential sponsor be interested in an organization's market reach? 2. Why do you think people in general are affected by celebrity endorsements?

3. Discuss three factors a company must consider when attempting to find an endorser for their products.

4. Name a celebrity who you think would make a good endorser. Why would this person be a good spokesperson, and for what product(s)?

5. Why might an endorser want to limit the term of an endorsement contract with a company?

6. Why do you think the FTC creates laws governing celebrity endorsements? Whom do these laws

You are an employee of an u.s. firm that produces personal computers in thailand and then exports them to the united states and other countries for sale. the personal computers were originally produced in thailand to take advantage of relatively low labor costs and a skilled workforce. other possible locations considered at that time were malaysia and hong kong. the u.s. government decides to impose punitive 100% ad valorem tariffs on imports of computers from thailand to punish the country for administrative trade barriers that restrict u.s. exports to thailand. how do you think your firm should respond? what does this tell you about the use of targeted trade barriers?

Burberry is pursuing a focused differentiation strategy aimed at high-end luxury customers. however, the company is also employing a segmentation strategy to separate customers within that focus. the strategy offers items at an entry-level price point for customers who desire to be like celebrities such as sarah jessica parker as well as couture items for those richest and celebrity customers. what strategy is burberry pursuing?

If kroger had whole foods’ number of days’ sales in inventory, how much additional cash flow would have been generated from the smaller inventory relative to its actual average inventory position? round interim calculations to one decimal place and your final answer to the nearest million.