The metric that measures how well an enterprise is using customers to create short-term and long-term value is:

return on customer

Explanation:

Return on Customer known as ROC can be regarded as the metric designed by the company, it entails the measure of generated profit from the customer during a particular period of time as well as the value changes of customers both positive and negative changes during the particular period. However the customer must be a trusted one for firm to carry out this. It should be noted that The metric that measures how well an enterprise is using customers to create short-term and long-term value is return on customer.

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police