14) Which of the following is an attempt by a fim to increase the demand for its product? (3SEMI21 DOK: 2)
the imposition of a price ceiling on the product
A
B. an advertising strategy designed to change consumer tastes and preferences
C. a marketing strategy to make the good scarce and therefore more expensive
D. a production strategy to flood the market with the good or service

B. an advertising strategy designed to change consumer tastes and preferences

Explanation:

Increasing the demand for a product refers to the activities of making products desirable to customers. It involves interesting customers with the product or services to influence them to purchase.  

Advertising is a strategy for creating awareness for a product in the market. It entails communicating the benefits of a good or service to potential customers in a manner that persuades them to buy. Advertising creates the demand for a product by influencing customer perceptions and opinions on the commodity or service.

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