Business Ventures- Part 4 Directions
1. Using the information learned in Unit 4, create a company, including the creation of a product or service.
2. Next, create the advertising for that product or service to reach a target market. Advertising can include a flyer,
brochure, commercial, video, website, etc. Make sure you are advertising to a target market.
3. Finally, explain how you will use the elements of a marketing mix. Remember if you create a business that is an
industry you need to use the 4P's (product, price, place, and promotion). If you choose to create a service business,
you need to use the 7P's (product, price, place, promotion, people, process, and physical).