Your company is considering the development and launch of a product competitive to the ready-made Rice Krispy Treats. You are the Chief Marketing Officer and must evaluate this opportunity and launch the product if there is an opportunity.
1. What are the primary considerations in making the decision to develop this product? Mention SWOT analysis, Competition, and what need in the market is not answered yet.
2. What is the process you would recommend for product development to ensure a product that will be successful in the marketplace? In other words, what are the best practices for product development for this product?
3. Now assume the product is launched, what does your department need to do to promote the success of the product throughout the entire product life-cycle?
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