Procter & Gamble combined research into the attitudes and opinions of the consumers of the product you see below in the video and created one of the most successful strategic communication campaigns of recent years. How can you use this approach (insights into consumers and potential consumers, combined with a creative idea arising from that research) to grow another organization/product/service? Explain and draw parallels to an organization or product or service you are involved with, or would like to be involved with, or you're interested in. This course is only as good as its application to your life.

Companies hd and ld are both profitable, and they have the same total assets (ta), total invested capital, sales (s), return on assets (roa), and profit margin (pm). both firms finance using only debt and common equity. however, company hd has the higher total debt to total capital ratio. which of the following statements is correct? a) company hd has a higher assets turnover than company ld. b) company hd has a higher return on equity than company ld. c) none of the other statements are correct because the information provided on the question is not enough. d) company hd has lower total assets turnover than company ld. e) company hd has a lower operating income (ebit) than company ld