Refer to JetBlue. JetBlue Airlines founder and CEO David Neeleman and its President Dave Barger speak with every new class of employees as they come through JetBlue’s structured orientation process. The orientation course is an example of communication.

Downward communication

Explanation:

In an organisation communication is key to making work process effective and meeting set goals and objectives.

Expectations need to be communicated to employees and management also need to get feedback from employees.

Communications can be from management to employees which is downward communication, between colleagues which is horizontal, and from employees to management which is upward.

In the given instance JetBlue Airlines founder and CEO David Neeleman and its President Dave Barger speak with every new class of employees as they come through JetBlue’s structured orientation process.

This is a form of downward communication where the the CEO and President speak to every new class of employees

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