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Business, 25.11.2020 14:00 alexagyemang440
One of the world's most-recognizable franchisers is McDonald's. Advantages of franchising in global markets include:
a. the lack of any long-term commitments in the business arrangement.
b. a guarantee of a specific level of quality.
c. tight control needed to realize experience curve or location economies.
d. forgoing the development costs and risks associated with opening up a foreign market.
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One of the world's most-recognizable franchisers is McDonald's. Advantages of franchising in global...
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