Audience: Your audience is the bank's loan manager.

Situation:

You have invented a new product and decided to start a business manufacturing your invention. You have chosen a sole proprietorship as the best choice of business ownership. The problem is in order to get your business "off the ground" you will need a capital investment. So you have decided to approach your local bank for a loan. The bank's loan manager is considering financing your business and has agreed to listen to a presentation about your business plan. The loan manager has asked you to address some of her concerns in the presentation.

Product:

Create a persuasive presentation that addresses the bank's loan manager's concerns.

Standards for Success:

Your presentation to the loan manager must include:

Rationale behind choosing a sole proprietorship instead of a partnership or corporation as the form of business ownership.
A detailed description of the target market for your product.
A detailed description of your business's marketing mix.
Identification and explanation of the customer buying motive for your product.
An explanation of how your business will be socially responsible to the local community.