Artus Bienvenue wants to set up a coffee shop. He is considering franchising a
Starbucks branch or setting up his own independent shop. He has £50,000 to
open the business and has found a shop in a prime location with very little
competition.
Artus is considering two options.
Option 1: Open a franchise.
Option 2: Start a new business.
Justify which one of these two options Artus Bienvenue, should choose. (9 pts)
Answers: 2
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Artus Bienvenue wants to set up a coffee shop. He is considering franchising a
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