Why might a small company with limited resources NOT want to use the DAGMAR approach to setting objectives?A) DAGMAR does not support the use of communications objectives. B) DAGMAR requires managers to use more subjectivity in setting objectives than other methods. C) Small companies are unlikely to want to spend money on marketing research to develop benchmark measures and track advertising effects. D) Small companies often cannot identify their real target audience. E) All of the above are reasons why a small company with limited resources may not want to use the DAGMAR approach to setting objectives.

The correct answer is the option C: Small companies are unlikely to want to spend money on marketing research to develop benchmark measures and track advertising effects.

Explanation:

To begin with, the concept known as "DAGMAR" refers to a method used in the field of business and marketing that primarily focus on the use of a strategy that will allow the managers of the company to adjust their objectives to be the best possible in order with the marketing campaign objectives they already have and the results they expect to have in the future. Therefore that a company with limited resources might not want to use this type of marketing approach due to the big amount of money that needs to be spend in it in order to be worth it and good at it.

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