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Business, 12.11.2020 19:10 christinamonte122

Review that follow about International Marketing: CASE 3-7 Gillette: The 11-Cent Razor, India, and Reverse Innovation:1. Describe the razor-and-blades business model. 2. How and why do US razor consumers differ from razor consumers in India? 3. How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes? 4. Should Gillette release the Gillette Guard in the US? Should it release the product in other low income countries besides India?

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