Business, 12.11.2020 18:50 summerjoiner

1. Why does Sutherland argue that businesses need to think about the small stuff rather than the big, splashy things? 2. Why do you think the small stuff makes such a difference for businesses?

3. Think about the business and products that you use or are familiar with. What is one "small stuff" that you could change or improve on one of them to make it more functional or better? Describe the product/service and the change that you would make.

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